Bluemist Drilling Company Brand Identity Design Overview Bluemist Drilling Company is a modern industrial brand specializing in precision drilling solutions. The company wanted a fresh identity that communicates strength, reliability, and innovation — while keeping a refined, premium feel that reflects their professionalism in the field. The Challenge The previous logo felt outdated and didn’t visually represent the brand’s expertise or modern capabilities. My goal was to craft an emblem that embodies both engineering precision and trustworthiness, while staying simple enough to be recognizable across multiple brand assets — from heavy machinery to official documents. The Creative Direction The brand name Bluemist inspired a palette that merges deep navy (for strength and trust) with golden yellow (for energy and excellence). The combination balances the toughness of the drilling industry with the elegance of a forward-looking company